Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
---|---|---|
To register you as a new customer, including: (a) Enable you to make bookings, fulfill, provide, perform, administer, manage, and enforce all bookings, orders, and other contracts which relate to you | (a) Identity (b) Contact | Performance of a contract with you |
To process and deliver your booking including: (a) Respond & administer enquiries and provide information (b) Manage payments, fees and charges (c) Collect and recover money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include: (a) Provide information about our Website, systems and services as well as general updates (b) Notifying you about changes to our terms or this Policy (c) Asking you to leave a review or take a survey (d) Internal record keeping and maintenance of reasonable archives concerning enquiries, bookings, contracts, services and complaints | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated & to study how customers use our products and services) |
To enable you to partake in a prize draw, competition or complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To administer, protect and improve our business and this Website, including: (a) Troubleshooting (b) Data analysis & testing (c) System maintenance & support (d) Reporting & hosting data | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To deliver relevant Website content & advertisements to you & measure or understand the effectiveness of the advertising we serve | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing & Communications (f) Technical | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our Website and services via research, behavioural and statistical analysis, products and services, marketing, customer relationships & experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you, by way of analysis, about goods or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile | Necessary for our legitimate interests (to develop our products/services and grow our business) |
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